Through various case studies, I explore how gendered, colonial, and developmentalist discourses shape technological advancements and governance in South Korea. Drawing on feminist STS and critical data studies, I examine how sociotechnical imaginaries of AI intersect with national aspirations, platform regulation, and digital harm.

• Oh, J. J. (2025). Navigating Gendered Anthropomorphism in AI Ethics: The Case of Lee Luda in South Korea. In Proceedings of the 58th Annual Hawaii International Conference on System Sciences (p.6786-6795). https://hdl.handle.net/10125/109659. 

• Oh, J. J. (Accepted for presentation). "The Politics of AI Governance in South Korea: The Lee Luda Chatbot Scandal as a Case Study." The 50th Annual Meeting of the Society for Social Studies of Science (4S). Seattle, WA.

• Oh, J. J. & Pyo, J. (Accepted for presentation; Equal contribution). "The Politics of 'Fakeness': Korean Regulatory Discourse on 'Deepfake porn' and (de)obscuring accountability." The 50th Annual Meeting of the Society for Social Studies of Science (4S). Seattle, WA. 

• Oh, J. J. (2024). "From Controversy to Codification: Post Lee-Luda AI Ethics and Sociotechnical Imaginaries of South Korea." The 25th Annual Meeting of the Association of Internet Researchers (AoIR). Sheffield, UK.

• Jang, I. & Oh, J. J. (2024). "Drowning in The Margins: Unveiling The Perpetual State Of Emergency And Missing Data In Urban Flood Disasters In South Korea." 2024 iSchool Research Showcase at the University of Illinois Urbana-Champaign.

I am interested in the affective, social, and labor dynamics of interacting with algorithmic and immersive systems. I focus on how users navigate relational AI, algorithmic curation, and immersive platforms, and how these systems mediate emotional labor, identity, and intimacy.

• Gupta, N. & Oh, J. J. (Accepted for presentation; Equal contribution). "Matrimonials 2.0: Renegotiating Paradigms of Intimate and Familial Relationships with Algorithmic Matchmaking in India." The 50th Annual Meeting of the Society for Social Studies of Science (4S). Seattle, WA.

• Chung, M., Oh, J. J., Chang. J. Y. & Maslowska, E. (2024). "Playing Hide & Seek with Algorithms: Investigating Digital Media Users’ Algorithm Refinement Behavior." The 74th Annual International Communication Association (ICA) Conference. Gold Coast, Australia. 

• Hong, Y. & Oh, J. (2024). "Beyond the Script: Rethinking (Ir)Reality and Immersion in Simulation Games." International Conference of Three Societies on Literature and Science. Birmingham, United Kingdom. Online.

• Oh, J. J. & Chang, J. Y. (2023). "Parasocial relations and embodied social presence on the metaverse: an exploratory study of ZEPETO." The 73rd Annual International Communication Association (ICA) Conference. Toronto, Canada.

• Chang, J. Y. & Oh, J. J. (2023).  "Can We Discern Misleading Messages in the Metaverse?: An Effect of Parasocial Interaction and Virtual Presence." The 73rd Annual International Communication Association (ICA) Conference. Toronto, Canada.

This area of research explores community-based data practices and transnational information infrastructures, especially within diasporic and marginalized communities. I explore how alternative models of data governance, care, and literacy challenge dominant techno-capitalist paradigms.

• Research Assistant, Digital Navigators Project: I work on a digital equity initiative focused on broadband access and inclusion in underserved areas of Champaign and Vermilion Counties. As a Digital Navigator trainer, I help lead a 10-module curriculum that supports community members in accessing public services like education, healthcare, and housing resources. The project emphasizes relational learning and localized support, drawing on participants' lived experiences to co-create locally grounded pathways toward digital equity.

• Research Assistant, Transnational Information Systems